Our goal is to be the benchmark in Lead Generation, Smart Data and Consent Marketing.
Using proprietary technology, combined with old fashioned service, Cohort has been at the forefront of Digital Marketing since 2008.
We help businesses connect with consenting consumers in an innovative, privacy compliant manner.
It's not every day that you get to mingle with your sporting heroes, but on Tuesday morning that dream came true for Cohort Global CEO Marcelo Ulvert and CFO Will Langton, who met with Golf Show host, Brett Ogle and cricket legend Brian Lara for 18 holes of highly amusing and at times, competitive golf at St Michael's Golf Club.
Last week we discussed UK consumer attitudes towards their personal data in The real cost of data - UK consumers vs businesses. It was found that while many consumers are concerned with the security of their personal data, 81% would happily hand over this information in exchange for a reward. This week we see how UK consumers are taking back control of their personal data.
Privacy by Design has entered the business lexicon, and most leaders agree that it makes good business sense for consumer privacy to be sewn into the fabric of everything a company does and builds. Consumers demand it.
Half of the UK population would not sell their online information for less than £1m, according to a recent study by Swiss datacentre Artmotion. However, many UK consumers are happy to hand over personal data in order to download an app.
Personalisation is without a doubt the most effective marketing strategy in 2015. Tailoring how your brand is presented to consumers based on their preferences provides a unique experience that is highly successful (when done right) at fostering customer loyalty. And marketers love loyal customers.