Major charities are re-evaluating their donor acquisition efforts as transparent, compliant and consented marketing quickly gains recognition as the future.
Join us at Rosehill Racecourse on Saturday 18th July 2015 for the Cerebral Palsy Alliance Might And Power Race Day. Cohort is sponsoring a race at this prestigious charity event.
Internet Advertising Bureau UK recently held a Performance Marketing seminar to discuss trends in affiliate marketing and online lead generation.
Lead generation is one of the primary concerns facing all businesses. The lead generation landscape can be difficult to navigate, particularly when it comes to assessing lead capture methods. There are a plethora of lead capture methods used by the industry, each with its own distinct characteristics and related best practice.
The life cycle of a lead consists of a fairly linear path which starts with sourcing leads and ends, hopefully, with a successful sale. Along this path there are many opportunities to enhance the quality of good leads, weed out tyre-kickers, minimise wastage and reduce costs.